The classic Dr. Seuss book, The Lorax, was made into an animated television special, directed by Hawley Pratt, produced by DePatie-Freleng Enterprises and starring the voice talents of Eddie Albert and Bob Holt. It first aired on CBS, St. Valentine's Day, 1972.

The Lorax is arguably Seuss' most controversial work, having been banned in some schools and libraries for its anti-forestry industry content. Several timber industry groups sponsored the creation of a book called The Truax, offering a logging-friendly perspective to an anthropomorphic tree known as the Guardbark.