Century of the Self, Complete
Bernays was one of the main architects of the modern techniques of mass-consumer persuasion.
He was one of the most influential people of the 20th century.
He showed American corporations how they could use Freud’s ideas to make people want things they didn't need.
It was the start of the all-consuming self which has come to dominate today's world.
Before this pairing of products and the subconscious of individuals people based their purchases on need rather than their wants and desires.
From the Century of the Self series of documentaries.
1. Happiness Machines (17 March 2002)
2. The Engineering of Consent (24 March 2002)
3. There is a Policeman Inside All Our Heads: He Must Be Destroyed (31 March 2002)
4. Eight People Sipping Wine in Kettering (7 April 2002)