In our newest video, we head to the DayGlo Color Corp. factory to learn how they make the famous fluorescent paints that light up traffic cones, black light posters, hula-hoops and so much more. In the 1950's, DayGlo founders Bob and Joe Switzer developed a unique pigment production process that led to a boom in their fluorescent paint business and, more recently, earned their company a 2012 ACS National Historic Chemical Landmark. Check out the video to learn what makes fluorescent colors so vivid and get an inside look at how pigments and dyes are made at DayGlo's colorful factory.