World Wildlife Fund: Light Bulb

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World Wildlife Fund: Light Bulb
How many pollutants does it take to make a light bulb?

Here we follow the production and shipping process of an energy efficient light bulb.

A thought provoking new spot from DraftFCB Toronto for WWF Canada directed by OPC's Woods + Low.

Shot over three days utilizing miniatures and set against real locations.
Jan 7, 2009 2:06 PM
Re: WWF: Light Bulb
via: http://www.glossyinc.com/
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Re: WWF: Light Bulb
For some reason, never really thought about all of the means it takes to get the bulb to my hardware store here in the midwest. Makes me sort of rethink what it takes to buy some made in China or anywhere else in the world.
By: Makatsuta
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Re: WWF: Light Bulb
Algae fuel is (hopefully) on its way.
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