Imagine a phone going off at a wedding reception and the mobile ringtone has the unlikely chant of "condom, condom". Well, if you think people are shocked and disapproving, you've got another think coming! Most people feel there's nothing wrong with the ringtone, as condoms signify smart and responsible behaviour, the hallmark of any winner. This 'condom a cappella' ringtone is featured in a new "Jo Samjha Wohi Sikander" campaign produced by the BBC World Service Trust and funded by the Bill & Melinda Gates Foundation. This original ringtone can be downloaded in India by SMSing "CONDOM" to 56887 (download charges apply) or free from anywhere worldwide on the website www.condomcondom.org.