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Pavarotti Commercial
We had Pavarotti on a fixed camera for 30 minutes and only needed him to read a script. He kept changing the script as he went along, however, and we ended up with nothing but outtakes. As the copywriter of record, I worked with my creative director Joe Kilgore and art director Dave Newkirk at Ogilvy & Mather in Houston to create a pieced-together version that added humor to the situation. It won lots of awards. Read the full story at http://www.creative-word.com/Writings/pavarotti.htm
Apr 19, 2008 4:03 PM
